Snorkeling tourism in Eastern Thailand, particularly around islands like Koh Chang, Koh Kood, Koh Samet, and Koh Samaesan, offers visitors the opportunity to explore some of the region’s most vibrant marine ecosystems. These areas are home to diverse coral reefs, colorful fish, and other marine life that attract tourists from around the world. To align snorkeling tourism with the Sustainable Development Goals (SDGs), Burapha Business School (BBS) is currently conducting a survey on the behavior of snorkeling tourists and studying the opinions of stakeholders in the supply chain. The aim is to promote responsible snorkeling practices and develop digital media for snorkeling tourism in the Eastern Economic Corridor (EEC) area.

          Snorkeling tourism can have both positive and negative impacts on Climate Action (SDG 13). On the one hand, responsible tourism practices, such as using eco-friendly transportation and reducing carbon footprints, contribute to mitigating climate change. On the other hand, if not managed sustainably, the influx of tourists can lead to increased greenhouse gas emissions from travel and greater demand for resources, exacerbating climate change. Additionally, climate change poses a threat to snorkeling sites themselves, as rising sea temperatures and ocean acidification can damage coral reefs and marine ecosystems, reducing the appeal and viability of these sites for tourism.