Seminar on Cultural Identity to Jewelry Design
Recognising Chanthaburi’s rich cultural heritage and its potential to elevate its gem and jewellery industry, a seminar at the International Chanthaburi Gems and Jewellery Festival 2024, led by Assistant Professor Worachai Roubroumlert, addressed the crucial link between “Cultural Identity and Jewellery Design.” The session aimed to empower local entrepreneurs by providing research-based insights on integrating Chanthaburi’s unique culture into their designs to foster innovation, preserve heritage, and enhance economic and social value through cultural tourism and soft power.
The primary objectives of the seminar were to educate entrepreneurs and attendees of the International Chanthaburi Gems and Jewellery Festival 2024 on jewellery design principles and their application, particularly emphasising the integration of Chanthaburi’s unique cultural identity into their creative processes. This aimed to foster the advancement of jewelry design by highlighting the significance of local culture, heritage, craftsmanship, and wisdom, ultimately inspiring innovative and culturally relevant creations that could enhance product value, expand business opportunities through culturally relevant product lines, and leverage concepts like Soft Power and cultural tourism for both domestic and international markets. Furthermore, the seminar sought to disseminate research-based knowledge to the local community, building confidence and providing a reliable foundation for incorporating cultural identity in jewellery design.
The lecture encompassed crucial aspects such as jewellery design principles, applying jewellery design to diverse product formats, and, significantly, disseminating research-based knowledge to the local community of Chanthaburi Province. The primary objective was to foster the advancement of jewellery design by emphasising the integration of Chanthaburi’s unique cultural identity into the creative process. Furthermore, the seminar elucidated pertinent concepts including Cultural & Heritage, Soft Power, cultural product tourism, the significance of inheriting craftsmanship and local wisdom, and the reinforcement of the value inherent in local cultural identity. The event occurred on December 9, 2025, at The Chanthaburi Gem and Jewellery Centre in Chanthaburi Province, as an integral part of the International Chanthaburi Gems and Jewellery Festival 2024.
The lecture above ignited creative inspiration and new perspectives among participating entrepreneurs and attendees regarding jewellery design. Notably, it fostered an awareness of the value and importance of incorporating Chanthaburi’s local cultural identity as a source of inspiration and a distinctive characteristic of their creations. This approach not only enhances the uniqueness and appeal of the jewellery but also promotes and preserves cultural heritage, ensuring its broader recognition. Moreover, entrepreneurs gained insights into extending jewellery product lines into other culturally relevant products, expanding business opportunities and diversifying their offerings. The lecture also underscored the significance of Cultural & Heritage, Soft Power, and cultural tourism as concepts applicable to product development and marketing strategies domestically and internationally. Attendees gained a deeper understanding of the potential of cultural identity to generate added economic and social value, as well as the crucial role of local wisdom inheritors in preserving and advancing this body of knowledge. The presentation of research findings proved particularly beneficial in establishing credibility and providing a reliable reference point for product development. This empowered entrepreneurs with the confidence to integrate local cultural identity into their jewellery designs in a relevant and innovative manner.
Project Leader: Asst. Prof. Worachai Roubroumlert, Faculty of Gems